Nielsen Norman Group

How UX professionals integrate Gen AI into their workflow

June – Sept'23 · UX Research Intern

Independently designed a survey study and analyzed qual & quant data with 1,000+ respondents in 5 weeks to map the landscape of AI adoption in the UX industry. Published research findings to global audiences.

Background

With AI transforming various industries at unprecedented speed in 2023, as the UX industry leader, NN/g wanted to understand AI’s impact on UX professionals and their practices to inform responsible AI adoption frameworks for the field.

Impacts

  • Presented my research in company all-hands, including firm co-founder Jakob Nielsen
  • Authored and published a research article “AI as a UX Assistant” for NN/g’s public global audience, informing the potential integration of AI into UX workflows, which gained 2000+ LinkedIn likes, 10× the average engagement
  • My project served as a foundational study to shape internal roadmap on AI + UX research and helped UX training course development

Research Insights

AI as a UX Assistant

October 27, 2023

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